A year on, the dust has settled — or has it? We break down every metric: first-week sales, long-tail streams, concert grosses, brand deals won and lost, and the cultural conversation both artists sparked.
The verdict may surprise you.
By the numbers:
- Megan: +340% streaming increase during peak beef week
- Nicki: Billboard Hot 100 re-entry with three catalog tracks
- Both: Podcast mentions up 1,200% in Q2 2025
In hip-hop, beef isn’t just beef. It’s marketing. It’s legacy. It’s war.